Case I Apple Inc. Taking a Bite Out of the Competition

March 12, 2012 Case I Apple Inc.: Taking a Bite Out of the Competition I. Case Profile Apple Inc. is concerned that without their CEO Steve Jobs, Apple will not be as innovative then they are with him. Steve Jobs was one of the founders of Apple in 1976. Jobs set the mission of empowering individuals, one person-one computer, which he wanted to with great detail. In 1977 the first version of the Apple II was the first computer available for use by ordinary people. By 1980 Apple was the industry leader and went public in December. Most innovations occurred after 1998, when Apple was under Steve Jobs leadership. During this period the company’s strategy was â€Å"its unique ability to design and develop its own operations system, hardware,†¦show more content†¦Buyers: There is a bargaining power of buyers. Customers are not willing to pay any price for Apple’s products. For example some consumers find ways to download music for free, instead of paying for music on iTunes. Suppliers: There is a bargaining power of suppliers. Suppliers can raise their prices and Apple will pay the amount asked by to supplier to receive the product. This is because there are not many suppliers in for this industry, so companies rely on their supplier. Substitutes: There are substitutes for Apple’s existing products. Such as Android phones and tablets. Also there are different types of MP3 players that are not made by Apple. For example some consumers are turning to satellite radio instead of buying their music from iTunes. Conclusion: Apple should lower the price of their products, without lowering the quality of their product. Apple should also continue innovation to expand. When it comes to the threat of substitutes Apple could make alliances with other companies so the threat of substitutes would not be so high. IV. Competitive environment analysis | Market Share % | HP | 26.9 | Dell | 22.6 | Apple | 10.9 | Toshiba | 9.6 | Acer | 9.3 | Others | 20.9 | | | Conclusion: Apple is not the key contributor to the industry becasue they only contribute 10.9%. They are the third top competitor which is not horrible. V.Show MoreRelatedApple Case -â€Å"Taking a Bite Out of the Competition† Essay873 Words   |  4 PagesApple Inc. Case Study Apple Case-- â€Å"Taking a Bite Out of the Competition† Synopsis On April 1, 1976 Steve Wozniak and Steve Jobs started and founded Apple Computers. Jobs was the visionary and marketing expert while Wozniak was more about the technical aspects. In 2004 Mr. Jobs was diagnosed with pancreatic cancer. Then in 2009 Jobs to medical leave from the company. Since 2004, the Apple Company led its competition in revenue and margins. 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